Over the past year at Publicis CoLab, I’ve focused on PAXLOVID across HCP while
also supporting DTC and PAXCESS. My work has included launching the PAX YouTube Channel, creating One Pagers, and designing Exacerbation
BoD Programmatic Banners for June Readiness.
Agency: Publicis Health CoLab
Creative Team
Role: Art Director
HCP Copywriter: Tom Hoopes
DTC Copywriter: Madi Marchak
PAXCESS Copywriter: Aaron Soloman
HCP Branded:
Branded Meta Ads:
When I joined the CoLab HCP Art team in November 2024, I was tasked with creating two animations for Branded Meta Ads that matched the provided static post examples, including scrolling ISI.
In June, we were tasked with creating a Hospital One-Pager, for HCPs to give to their patients. It was first created for print and then adapted for digital release.
Front
Hospital One-Pager (Print)
Hospital One-Pager:
Front
Hospital One-Pager (Digital)
In April, during June Readiness for unbranded, we were tasked with creating Exacerbation BoD Programmatic Banners in multiple sizes (160x600, 300x250, 300x600,
and 728x90). Along with RTLs
June RTL - BoD CVD
Example: 300x250:
Frame 1
Frame 3
June RTL:
HCP Unbranded:
Exacerbation BoD Programmatic Banners:
June RTL BoD - Exacerbation
Back
Frame 2
Back
Static
June RTL BoD - New Onset
DTC Branded:
PAXLOVID YouTube Channel:
In March 2025, I was tasked with creating a banner ad, ISI thumbnail, and submission PDF for the PAXLOVID YouTube Channel.
PAX YouTube Channel, Banner Ad
Scrolling ISI Video
In late March, we designed a Patient Ed Tearsheet to help patients understand the different options for treatment.
Patient Ed Tearsheet
Cover Tip
Front Page
Back Page
Pharmacist Dosing Guide:
PAXCESS is an affordable program that helps people access PAXLOVID. In February 2025, the PAXCESS team was tasked with creating a one-page Pharmacist Dosing Guide to help HCPs prescribe PAXLOVID to their patients.
Pharmacist Dosing Guide
