Role: Art Director/Video Editor
Copywriter: Maddy Cormier
THE NORTH FACE:
The North Face has been a pioneer in outdoor equipment
for decades, but recently the brand has recently been known
as the equipment of hype beasts and clout chasers.
The North Face needed to return to its roots, so we decided
to sponsor extreme advertisers, the meteorologists of America.
TAGLINE: Never Stop Surviving
CASE VIDEO:
We wanted to show our new extreme advertisers in action.
ANNOUNCEMENT:
The North Face announces sponsoring Jim Cantore, the World’s Most Fearless Meteorologist.
Jim is known for his live field coverage of significant weather events, going viral for their extreme nature and getting millions of views.
REAL CLOUD CHASERS:
The North Face brings you up-close and personal with extremes of nature with real storm chasers.
