THE 50::
At a time when the California state prison system was dangerously overcrowded, and more than 85% percent of its inmates were involved in drug use, one unlikely program looked inward for the answer and took a chance on 50 men serving life inside.
TAGLINE: Redefining Recovery.
Link to the site: The 50 (the50film.com)
THE 50 TRAILER:
At a time when the California state prison system was dangerously overcrowded, and more than 85% percent of its inmates were involved in drug use, one unlikely program looked inward for the answer and took a chance on 50 men serving life inside.
TAGLINE: Redefining Recovery.
Link to the site: The 50 (the50film.com)
QR STICKERS:
Stickers that have QR codes that link to testimonials from people who have been featured in the 50.
This allows viewers to know the people in the doc and form a connection to their story, stay connected to their stories.
Launch “The 50” trailer by creating a guerrilla marketing campaign. Targeting ads that promote addictive substances.
MEET THE DIRECTOR:
Get to know the cast and crew who created the documentary before the release. Through exclusive interviews, content, and BTS footage chronicling the 5-year journey, how the 50 all came together.
SOCIAL CAMPAIGN:
Creating and engaging social media campaign using Instagram, TikTok and Discord.
Create long term forums on Discord and Reddit. Viewers and audience members can connect keep the discussion going with other viewers of the film online.