Role: Art Director/Video Editor
Copywriter: Karas Lamb
SKYLAR NOT FROM SKY:
SKYLAR is an anonymous mascot for SKY, meant to disrupt other streaming services and providers by playing off the built-up animosity towards streaming providers.
SKY:
SKY is a British broadcasting company going up against big streaming companies with more brand recognition and fighting against an oversaturated market.
Let’s level the playing field by giving away the endings to the big streamers’ most important content to give people a chance to discover SKY.
TAGLINE: I Have All the Endings.
BILLBOARDS HACKS:
SKYLAR launches a series of billboard hacks of current and upcoming shows on different streaming services.
Starting with HBO’s House of the Dragon 3D billboard in Times Square.
SKYLAR LAUCH:
SKYLAR releases an edited trailer for “A Town Called Malice” on Sunday that has changed V.O. that spoils the end to all the shows premiering on Sunday.
**No sound a the moment**
